Search Engine Optimization
To explain simply, search engine optimization (SEO) is what helps a business get a better ranking within a search engine. Many different elements are combined to give you a great ranking in search engines, including content, keywords, targeting, website design, and using tags and metatags. We want your clients to be seeing your business when they type in a few words related to what you do, and to do that, we utilize the best search engine optimization practices. Here is a little more of an explanation of what we do, how we do it, and the results that our clients are getting from it.
Search Engine Ranking
Most people do their research online these days. Which makes sense because they can get all the information they need in just a few short seconds. This means they will likely only punch in a few words related to what they are looking for and there it is. Then they will quickly scan through the first few options before picking which one they believe is most likely to give the information they want. It's not often people scroll down to the bottom of the page, let alone click over to the search engine's second page. Anything after that is exceptionally rare. This is why for your business to be successful, you've got to make it onto that first page.
Keywords are quite literally the key to great ranking pages. But you can't go selecting any keywords and hoping for the best. You need to make sure that you have some keywords that your competitors have been using for years. The more people using the same keyword, the harder it will be for you to rank for it. So we do our research to find out what your target audience search, and how we can work in some highly searched keywords that haven't been used consistently for the past few years. This means sprinkling them through your content, as well as in headlines.
Doing research for the keywords we will use in your webpage is simply not enough. We need to make sure that they are seamlessly worked into your written content so that potential clients can easily find what it is they are looking for. We want you to be favored by the search engine for great engaging content that keeps people on a page. Any search engine will show the pages that their users want to see the most, and staying on your website is a great indicator that you are giving valuable information and will be rewarded with page ranking accordingly.
When our clients ask for search engine optimization, we can get working and see some results quite quickly. But for the best results, you need to be consistently putting out new content that relates to your keywords. By monitoring the website traffic you are getting, we can see what is working and what isn't. From there, we are able to make educated adjustments to keep your page optimized.