Digital Advertising Campaigns
In this age of smartphones and easy internet access, traditional marketing methods are seen as out of date and ineffective. Digital marketing is a better way to promote your brand and reach people who might be interested in it.
At Underdog Leads, we believe that lead generation through digital advertising can drive your business to success. We can help you set up advertising campaigns that will get your company noticed and reach the people you want to reach.
If you invest in online marketing and use our advertising campaigns, potential clients will find you and see you as a leader in your field.
What Is Digital Advertising?
In the past, people used to advertise their products or services in newspapers and magazines to reach their audiences. People are becoming more digital, which has led many business owners to set up online marketing plans to reach their target audiences.
Digital advertising is among the best ways of generating leads and catapulting your company to great heights. It involves getting the word out about a product through online channels like websites, search engines, emails, and social media sites.
It is an important part of the marketing industry because it helps businesses tell people about their products and services on the internet. With the rise in competition across various fields in recent years, you will need an effective online advertising strategy to keep your business afloat.
The marketing experts at Underdog Leads have what it takes to create the perfect plan that will help you achieve your business goals. People spend their time connected to the internet through smartphones and computers. Through digital advertising, you can reach your audience wherever they are and talk to them as they look for your product or service.
What Are the Types of Digital Advertising Campaigns?
Over the last decade, online advertising has grown and dominated the marketing industry, making it an essential tool for business owners and marketers. It can help increase brand awareness and attract new clients to your business.
Understanding the different types of digital advertising will help you evaluate what will produce the best results for your business. Each has its characteristics but can complement the other in various ways. At Underdog Leads, we can help you figure out what your business goals are and which ad campaign will help you reach those goals.
The common types of digital advertising include:
1. Native Advertising
Native ads are strategic sponsored listings designed to blend into the feed and look more organic. They use paid ads to mimic the look, feel, and function of the page or media format on which they appear.
3. Display Advertising
Display ads on apps, websites, and social media have catchy text, graphics, and a call to action. They are very visual, which helps you get the attention of potential buyers, and they have a link to your website built right in.
4. Email Marketing
With email marketing, you can reach your target audience, which is made up of people who signed up for your email list. Your loyal customers will receive ad campaigns about promotions, discounts, business announcements, blogs, or other content.
6. Video Ad Campaign
Video ads use appealing audio and visual elements to give your target audience more information about your brand and market it to them. A video ad campaign involves showing ads as stand-alone videos or as parts of other online videos.
7. Pay-Per-Click Ad Campaigns
PPC is a marketing tool that allows you to run online ads on search engines and pay every time someone clicks on your ad. Search engines like Google Ads can give you tools and incentives to make your ad stand out, which will lead to more conversions and more people visiting your website.
Underdog Leads will help you find the best way to advertise your business and make sure you reach your campaign goal. Our qualified experts will help you understand the benefits of an advertising campaign and create one that will get your business noticed.
Google Ads Process
Establishing Your Campaigns & Discovery
- Review Performance and Compile Strategy for this month
- Landing Page Creation (If purchased)
- Any Additional Extensions to Add
- Pause losing ads and write new to compete again winning copy, focusing on a new element of the ad
- Launch Ads and Notice Client of New Ads to Split Test
- Add a note in Google Ads to notate ad copy/split test change
- Geo retargeting analysis for bid adjustments
- Time of day analysis for bid adjustments
- Day of week analysis for bid adjustments
- Review keyword performance for keywords to pause
- What trend do we see in our search query report
- Added New Keywords
- Added New Negative Keywords
- Monthly Report & Recap
Month 2 and ongoing
- Ongoing monitoring and optimization
- Trend Analysis
- Added New Keywords / Negative Keywords
- Check bid and optimization adjustments
- Analysis of current ads to ensure winning elements and copy
- Monthly campaign reporting
- Monthly strategy and check-in
Note: Initial month is an investment for set up costs. Ad spend is exculded and customized to your business needs.
Why Choose Us?
Underdog Leads puts businesses on the path to success by establishing innovative online advertising campaigns. We know how important it is to use targeted ads to reach your ideal customers and get new leads.
We can help you run your Google Ads digital advertising campaign, giving you an edge over your competitors. We have launched creative strategies across different mediums that build a client base, generate increased sales, and create brand awareness. Through our advertising campaign, you will get more customers to your website and have authority over your competition.
Some reasons to hire a digital marketing service like Underdog Leads are:
- We have the knowledge and skills to expand your business online.
- We will help you save valuable time and allow you to focus on other crucial aspects of your business.
- You will get access to resources that will help you improve and reach your marketing goals.
- It is cost-effective.
- We analyze and evaluate the results of your advertising campaigns to gauge their effectiveness.
- We provide high-quality and reliable services to our clients.
Looking for the Best Digital Marketing Solutions for Your Company? Call The San Antonio Digital Advertising Agency Today!
We understand the impact an online advertising campaign can have on your business and will provide you with the best. Our team of experts strives to promote the growth and development of small businesses and create success stories for business owners.
We have the knowledge and skills to help you get leads from your website and get ahead of your competitors. We want to build a long-term relationship with you and help you build a strong foundation for getting new customers for your business.
Call us for more information or visit us online to request a quote!